Zoho CRM
Zoho CRM offers businesses a complete customer relationship life-cycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.
Award-winning, complete CRM solution
No long term contracts, pay as you go
Ease of Customization
Zoho CRM is simple to use, yet packed with features and advanced functionality that allow you to grow your business while having a single view of your customer interactions.
Sales Force Automation:
Zoho CRM helps the sales force, executives, and management with sophisticated sales force automation tools such as, lead generation & qualification, pipeline analysis, sales stage & probability analysis, competitor analysis, real-time forecasting, quota management, reports & dashboards and other useful metrics.
Marketing Automation:
With the Zoho CRM marketing automation, you can effectively plan marketing campaigns, execute email campaigns, track marketing expenditure and improve the quality of lead generation process. In addition, campaign management integrated with sales force automation helps your organization in measuring the performance, return on investment (ROI) and effectiveness of the campaigns.
E-mail Integration:
The Zoho CRM Mail Add-on automatically tracks e-mail conversations you've had with your customers. You don't need to CC: anyone or forward your e-mails to a particular address. You can also choose what e-mails to share with your team and which ones to keep private.
Zoho CRM highlights:
* 360 degree view of your business: sales, marketing, inventory, invoicing and help desk
* Modular and easy to use: Zoho CRM grows with your business, start simple expand and evolve over time
Publicado por Ms en 17:34 0 comentarios Enviar por correo electrónico Escribe un blog Compartir con Twitter Compartir con Facebook Compartir con Google Buzz
Google Announces Definite End of Their SOAP Search API
Google in a blog post discussing their new Google Code Labs overview page mentions that they’ll end the Google SOAP Search API for good on August 31st this year. So far, while it was announced as unsupported and didn’t accept new sign-ups since December 2006 already, it was still working for those who used it in their past projects. “Since then” Google says their SOAP API has “been steadily declining in usage”. In an email sent out to developers who had once signed up for an API key, Google apologized.
I’m making extensive use of the SOAP Search API over at FindForward.com, an older playground for search experiments. Perhaps one of the simplest routes to go once the SOAP API is dead is to create a module which emulates that API using Google’s REST API. Writing a screenscraping wrapper class might also be just as feasible, and it would even survive if Google decides to kill of the REST API one day; such a wrapper may also support those features which the SOAP API had but the REST API doesn’t (querying for the Google cache of a page, and spellchecking, the least).
Google UK didn’t update their SOAP API homepage yet, still showing the old version. Google originally launched the SOAP API in 2002 (according to Ionut).
When you do use the REST API, Google points out this bit: “each search performed with the API must be the direct result of a user action. Automated searching is strictly prohibited, as is permanently storing any search results.”
Companies may do well to not support dead-end projects forever. The bigger problem with Google’s ending of projects is that they rarely give you an honest answer as to why they ended something, as only that could help you on which present and future products and APIs you should bet. The answer for canceling SOAP support may be that, as the casual-API world is moving towards REST + JSON*, there’s too much overhead involved in the protocol. Here’s a bit of background from ex-Google employee Nelson Minar from November 2006:
As someone who bears some past responsibility for well used SOAP services (Google’s APIs for search and AdWords) let me say now I’d never choose to use SOAP and WSDL again. I was wrong.
The promise of SOAP and WSDL was removing all the plumbing. When you look at SOAP client examples, they’re two lines of code. “Generate proxy. RPC to proxy.” And for toys, that actually works. But for serious things it doesn’t. I don’t have the space to explain all the problems right now (if you’ve seen my talks at O’Reilly conferences, you know), but they boil down to massive interoperability problems. Good lord, you can’t even pass a number between languages reliably, much less arrays, or dates, or structures that can be null, or... It just doesn’t work. Maybe with enough effort SOAP interop could eventually be made to work. It’s not such a problem if you’re writing both the client and the server. But if you’re publishing a server for others to use? Forget it.
The deeper problem with SOAP is strong typing. WSDL accomplishes its magic via XML Schema and strongly typed messages. But strong typing is a bad choice for loosely coupled distributed systems. The moment you need to change anything, the type signature changes and all the clients that were built to your earlier protocol spec break. And I don’t just mean major semantic changes break things, but cosmetic things like accepting a 64 bit int where you use used to only accept 32 bit ints, or making a parameter optional. SOAP, in practice, is incredibly brittle. If you’re building a web service for the world to use, you need to make it flexible and loose and a bit sloppy. Strong typing is the wrong choice.
The REST / HTTP+POX services typically assume that the clients will be flexible and can make sense of messages, even if they change a bit. And in practice this seems to work pretty well. My favourite API to use is the Flickr API, and my favourite client for it is 48 lines of code. It supports 100+ Flickr API methods. How? Fast and loose. And it works great.
Wednesday, March 23, 2011
Tuesday, January 18, 2011
CRM Overview: 5 Minute CRM
For the 5 Minute CRM, we shall present an executive overview of Customer Relationship Management. Upon completion of this page we strongly recommend further reading in What is CRM? (a more in-depth overview of CRM) and Why use CRM?. Of course we would like to hear from you, and talk in person regarding CRM and your business. Please do not hesitate to Contact Us and see how CRM Systems can benefit you
Minutes One to Three:
What is CRM?
CRM, or Customer Relationship Management can be seen as follows:
CRM is an enterprise wide business strategy designed to learn about customer’s needs and behaviors to organize and manage Customer relationships to maximize profitability and minimize expenses. A well planned CRM can be viewed as a strategic process merging strategy and system to amalgamate information from across the company (sales, marketing, finance, accounting, etc.) to offer a complete view of the customer and develop stronger relationships with them. Information gained from all internal and in some cases, external, sources allows the company to complete a full 360 degree view of their customer in real time.
In effect, CRM allows your organization to develop a relationship with your clients and make your operations more efficient.
How does it do this?
CRM amalgamates information accross your departments into one central system. CRM is NOT just technology and software, it is a process and way of doing business that goes beyond the tools you use. CRM is a new way of doing business.
A CRM system begins with a thorough process review of how your company presently does business and how it would like to do business. Which service levels it would like to reach, which information it would like to collect on it's clients, and where the business wants to go.
In plain words, CRM allows you to get to know your customer extremely well and be able to capitalize upon this knowledge.
Through the collection of information during routine transactions, you will be able to get to know buying patterns and collect information on your customer that helps both sides of the relationship.
For example:
For many companies this is their present situation: Imagine a system in place where the lines of communication and information requests are somewhat scrambled.
Issues:
•Each area has their own system, tracking and keeping records on different software
•Management does not have real time performance information
•Customer Service does not have marketing information for cross sell opportunties.
•Sales does not have easy access to client records
•Customer calls, old system doesn't tie into account, so don't know past order
A CRM system has one central system where all the information is collected and stored in one location.
•Everyone is connected into one system
•People have the information they need to do their jobs
•Sales and Customer Service have a deeper knowledge of the customers.
•Data duplication is eliminated
•Data security is strongly enhanced
•Providing promotions, services and products that are exactly what your customers are looking for
•Offering better customer service
•Cross selling products more effectively and quickly
•Helping sales staff close deals faster
•Retaining existing customers and discovering new ones
•Building a relationship with your customer
history
Minute Four:
What are the benefits of CRM?
Using this CRM strategy, a business can increase revenues by:
•providing promotions, services and products that are exactly what your customers are looking for
•offering better customer service
•cross selling products more effectively and quickly
•helping sales staff close deals faster
•retaining existing customers and discovering new ones
•building a relationship with your customer
CRM involves three overall parts: people, process and technology and sews these parts together in an unobtrusive and harmonious manner. Technology can help automate sales and marketing flow, so that more menial tasks are done by the technology, freeing your people to better do their jobs. CRM helps your people by enabling them to do their jobs even more effectively.
CRM helps your company by automating many processes, which helps to retain knowledge in the company and enhance the customer experience. A customer who makes daily or weekly orders will be treated like a person, not a number. Any special promotions or marketing packages relating to their buying habits can be promoted to them in an unintrusive manner. The key to successful CRM is to woo your customer, not stalk them.
Minute Five:
What is the best way to implement CRM?
A successful CRM implementation begins with a business process review involving all levels of staff. If they don't feel like a part of the process, your system will not be easily pushed upon them. The implementation depends on the size of the project and the modifications involved.
Keys to success: let the employees know from the start and have them help build and test the system.
A successful implementation of CRM is not about new software, it's about following a refined business process. People tend to resist change unless they are a part of that change, and 21CRM system works with your company to guide projects from beginning to completion with staff buy-in.
The past decade has seen incredible enhancements to software that small to mid-market businesses can afford. You can implement CRM at a much faster pace than large companies which take a while to turn around.
For the 5 Minute CRM, we shall present an executive overview of Customer Relationship Management. Upon completion of this page we strongly recommend further reading in What is CRM? (a more in-depth overview of CRM) and Why use CRM?. Of course we would like to hear from you, and talk in person regarding CRM and your business. Please do not hesitate to Contact Us and see how CRM Systems can benefit you
Minutes One to Three:
What is CRM?
CRM, or Customer Relationship Management can be seen as follows:
CRM is an enterprise wide business strategy designed to learn about customer’s needs and behaviors to organize and manage Customer relationships to maximize profitability and minimize expenses. A well planned CRM can be viewed as a strategic process merging strategy and system to amalgamate information from across the company (sales, marketing, finance, accounting, etc.) to offer a complete view of the customer and develop stronger relationships with them. Information gained from all internal and in some cases, external, sources allows the company to complete a full 360 degree view of their customer in real time.
In effect, CRM allows your organization to develop a relationship with your clients and make your operations more efficient.
How does it do this?
CRM amalgamates information accross your departments into one central system. CRM is NOT just technology and software, it is a process and way of doing business that goes beyond the tools you use. CRM is a new way of doing business.
A CRM system begins with a thorough process review of how your company presently does business and how it would like to do business. Which service levels it would like to reach, which information it would like to collect on it's clients, and where the business wants to go.
In plain words, CRM allows you to get to know your customer extremely well and be able to capitalize upon this knowledge.
Through the collection of information during routine transactions, you will be able to get to know buying patterns and collect information on your customer that helps both sides of the relationship.
For example:
For many companies this is their present situation: Imagine a system in place where the lines of communication and information requests are somewhat scrambled.
Issues:
•Each area has their own system, tracking and keeping records on different software
•Management does not have real time performance information
•Customer Service does not have marketing information for cross sell opportunties.
•Sales does not have easy access to client records
•Customer calls, old system doesn't tie into account, so don't know past order
A CRM system has one central system where all the information is collected and stored in one location.
•Everyone is connected into one system
•People have the information they need to do their jobs
•Sales and Customer Service have a deeper knowledge of the customers.
•Data duplication is eliminated
•Data security is strongly enhanced
•Providing promotions, services and products that are exactly what your customers are looking for
•Offering better customer service
•Cross selling products more effectively and quickly
•Helping sales staff close deals faster
•Retaining existing customers and discovering new ones
•Building a relationship with your customer
history
Minute Four:
What are the benefits of CRM?
Using this CRM strategy, a business can increase revenues by:
•providing promotions, services and products that are exactly what your customers are looking for
•offering better customer service
•cross selling products more effectively and quickly
•helping sales staff close deals faster
•retaining existing customers and discovering new ones
•building a relationship with your customer
CRM involves three overall parts: people, process and technology and sews these parts together in an unobtrusive and harmonious manner. Technology can help automate sales and marketing flow, so that more menial tasks are done by the technology, freeing your people to better do their jobs. CRM helps your people by enabling them to do their jobs even more effectively.
CRM helps your company by automating many processes, which helps to retain knowledge in the company and enhance the customer experience. A customer who makes daily or weekly orders will be treated like a person, not a number. Any special promotions or marketing packages relating to their buying habits can be promoted to them in an unintrusive manner. The key to successful CRM is to woo your customer, not stalk them.
Minute Five:
What is the best way to implement CRM?
A successful CRM implementation begins with a business process review involving all levels of staff. If they don't feel like a part of the process, your system will not be easily pushed upon them. The implementation depends on the size of the project and the modifications involved.
Keys to success: let the employees know from the start and have them help build and test the system.
A successful implementation of CRM is not about new software, it's about following a refined business process. People tend to resist change unless they are a part of that change, and 21CRM system works with your company to guide projects from beginning to completion with staff buy-in.
The past decade has seen incredible enhancements to software that small to mid-market businesses can afford. You can implement CRM at a much faster pace than large companies which take a while to turn around.
Subscribe to:
Posts (Atom)